What does a blind ad typically lack in real estate advertising?

A blind ad in real estate advertising is characterized by the absence of identifiable information about the broker or agent, which typically includes their contact details. This lack of contact information can be problematic as it prevents potential clients from reaching out for more information or services. While a blind ad can contain property details, a location, and even other relevant information about the listing, the crucial element that it omits is the broker’s contact information, which is essential for consumer engagement.

The other elements, such as property details, broker’s license number, and property location, may still be present in a blind ad. However, without the broker’s contact information, the ad fails to effectively serve its purpose of facilitating communication between sellers, buyers, and agents.