What is the term for selecting customers based on their race for property sales?

The term "steering" refers to the practice of guiding potential buyers or renters toward certain neighborhoods based on their race or ethnicity. This practice is illegal and considered a discriminatory practice under the Fair Housing Act. Steering often results in the reinforcement of racial segregation in housing and can prevent individuals from accessing opportunities in different communities.

In real estate, steering can manifest when agents inadvertently or deliberately direct clients toward specific areas because they believe those areas are more suited to the client's racial or ethnic profile. This behavior not only undermines social equity but also violates ethical standards in real estate.

The other options do not convey the same meaning. Segregation generally refers to the separation of groups based on race, often seen as a broader societal issue. Segmentation typically describes a marketing strategy where a market is divided into segments, which does not inherently involve racial considerations. Preference might denote a choice or inclination but does not capture the discriminatory context of steering. Thus, the selection of "steering" is correct in identifying this unethical practice.