What term refers to the practice of only taking customers to neighborhoods that are perceived to be of their own ethnicity?

The practice of only taking customers to neighborhoods that are perceived to be of their own ethnicity is known as steering. Steering occurs when real estate agents direct prospective homeowners towards or away from certain neighborhoods based on their race, ethnicity, or other personal characteristics. This practice can lead to discrimination and reinforces segregation within communities.

Steering is often motivated by a belief that buyers will be more comfortable in environments that reflect their own cultural, ethnic, or racial backgrounds, but it can perpetuate systemic inequality. It violates fair housing laws designed to promote equal opportunity in housing regardless of a person’s background.

While other terms mentioned relate to issues of discrimination or segregation in real estate, steering specifically addresses the action of directing clients to certain areas based on their ethnicity, making it the most accurate term for this practice.