Which regulation governs the advertising of consumer loans and terms of lending?

The regulation that governs the advertising of consumer loans and terms of lending is Regulation Z. This regulation implements the Truth in Lending Act (TILA), which is designed to promote informed consumer credit decisions by requiring clear and conspicuous disclosure of the key terms of lending agreements.

Regulation Z specifically addresses how lenders must portray loan terms, including interest rates, fees, and the total cost of credit, to ensure consumers understand the financial obligations they are entering into. This includes guidelines on advertising which require that any advertisements for loans that mention specific terms also include certain disclosures to avoid misleading consumers.

Other regulations mentioned, such as Regulation B, mainly focus on equal credit opportunity, ensuring that all consumers have access to credit without discrimination. Regulation D pertains to reserve requirements and not directly to consumer loan advertising, while Regulation X deals with real estate settlement procedures rather than consumer lending advertisements. Hence, these other regulations do not apply in the context of advertising consumer loans and the terms of lending as effectively as Regulation Z does.